US Top Worker Apps Downloads 25% YoY in Q1 2021
Just as consumer interest in delivery services exploded during the COVID-19 pandemic, so too has the adoption of corresponding gig work apps as Americans seized the opportunity from other sources of revenue. Sensor tower Store intelligence The data reveals that this trend continued in the first quarter of 2021, when installations of the top three concert work applications in the United States climbed 25% year-on-year to 4.5 million.
In the first quarter of 2019-2021, the top US gig work apps in terms of downloading focused on driving and delivering, led by Uber driver, Elevator driver, Instacart customer, and DoorDash Driver. Each quarter, the combined installations of the top three applications grew 20% year-on-year in 1Q20, from 3 million to 3.6 million. Adoption increased further in 1Q21, with combined installations of the latter increasing 25% year-on-year.
Concert workers flock to the door
DoorDash Driver had its best month of installs in March 2021, reaching 812,000 in U.S. app stores. That was an 88% year-over-year increase from 431,000 in March 2020, and the first quarter as a whole saw even greater growth.
The app saw approximately 2.2 million installs in the first quarter of 2021, up 120% from the same period in 2020. DoorDash’s consumer app saw explosive growth early in the year. pandemic, and users looking for part-time work have noticed the increase in demand. Although consumption habits may change with the reopening of restaurants and bars, DoorDash has expanded its offering, forging new partnerships with grocery stores and pharmacies.
Delivery services aren’t the only apps that have been adopted by users looking for gig work. The freelance platform Fiverr had its best monthly installs in March 2021, with 215,000 downloads from US app stores, up 57% year-over-year from 137,000 in March 2020. In addition, its US monthly active users soared by 40% by comparing two month periods.
This growth may indicate that some consumers have started freelance work as the pandemic has led to layoffs and business closures.
Growth of UK delivery apps overtakes the US
The adoption of the top three gig work apps in the UK grew at an even higher rate than in the US last quarter. A cohort of apps including Uber Driver, Fiverr and Deliveroo rider saw their installations reach 358,000 in the first quarter, up 47% year-on-year. This was almost double the growth seen in the first quarter of 2020, when the top three apps climbed 24% year-on-year to 244,000 from 197,000 installs during the same period in 2019.
Earlier this year, the UK Supreme Court ruled that Uber should classify its drivers as workers, and the company announced in March that it would pay drivers minimum wage and include holidays and pensions. paid, which could attract more users to its platform.
It is also possible that the users of these work together applications meet the continued demand for delivery and independent services. The COVID-19 pandemic has altered consumption patterns across the world, and as some in-person spaces have started to reopen, it’s unclear which of these will persist in the future.
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