Player spending on mobile puzzle games in the United States rose 31.4% to over $ 4.6 billion last year, Sensor Tower Store intelligence estimates show.
Using the Sensor Tower Game taxonomy and Game intelligence products, which segment games into relevant genres and subgenres to help publishers effectively identify key trends, we analyzed the Puzzle genre to see how it has performed over the past year and find out which of its 11 subcategories turned out to be the most lucrative and installed.
Top titles by revenue and downloads
The most spent puzzle game by players in the United States between March 1, 2020 and February 28, 2021 was Candy Crush Saga of King, which is part of the Classic Match 3 subgenre, which has grossed over $ 643 million. The # 2 and # 3 highest-grossing Puzzle titles were Landscapes and Gardens of Playrix, respectively, both are part of the Puzzle & Decorate subgenre.
When it comes to downloads, the Puzzle genre picked up around 685 million in the past year, an increase of 11.7% year on year. The main title for the installations was Puzzle & Decorate game Fishdom from Playrix, which has racked up 15.6 million downloads. The # 2 Puzzle title for U.S. Downloads in the Past Year was Project makeover of Magic tavern, while Brain test of Single studio ranked n ° 3.
The Puzzle & Decorate sub-genre has been the top revenue generator of the 11 Puzzle sub-categories over the past year, with player spending increasing 65.6% year-on-year to $ 1.6 billion, which also made it the fastest growing subgenre. It should be noted that each subgenre consists of a different number of titles. However, when looking at the average total revenue per title by sub-genre, Puzzle & Decorate still comes out on top.
Other Puzzle was the # 1 subgenre for downloads, racking up 183.7 million installs and featuring games like Brain Test and Brain Out of The eyes. The fastest growing download subcategory, meanwhile, was Other Match 3, which includes titles such as 3D Match of Loop games and Tile master of Higgs technology, with installations up 174% year-on-year to 29.6 million.
Looking at revenue per install, Classic Match 3 was the leader, driving around $ 34 in spend per download over the past year. Tile Blast ranked # 2, while Puzzle & Decorate ranked # 3. It should be noted, of course, that this metric does not factor in Lifetime RPD, and historical downloads do. are therefore not used.
Merge the magic
The Puzzle category has seen explosive growth over the past year. While the surge in spending and player downloads can be attributed to the global COVID-19 pandemic and consumers looking for new titles to keep them entertained during lockdowns, innovations in space and the mix of new themes and mechanisms have propelled the market to even higher heights. Whether it’s the rise of the Merge subgenre as a popular mechanic, the continued and growing popularity of Puzzle & Decorate titles, or the perfect match with themes like fashion, there’s still plenty of room for the puzzle market to develop.
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