Global Food & Drink category app installs grew 21% year-over-year to exceed 1.7 billion in 2020, with downloads driven by food delivery apps while consumers continue to distance themselves on social media due to COVID-19. The new Sensor Tower Food Delivery Application Status Report, available now, reveals that leading food delivery apps continue to drive adoption in 2021, with the sub-category as a whole already seeing around 300 million installs in January and February, up 14% year-on-year.
Delivery applications led to the adoption of the food and beverage category in the United States
Consumer adoption of Food & Drink apps in the United States has exceeded global trends, climbing 29% year-over-year to surpass 400 million installs in 2020 on the App Store and Google Play.
In the Food & Drink category, the top 10 food delivery apps, such as Uber eats, has already ordered the most installations on US app stores compared to other subcategories, and this Food & Drink subcategory maintained its position with modest growth of 3% year on year in 2020, from 89 million to 91 million downloads for the first time.
Monthly time spent in European food delivery applications increases
As user behavior has changed due to COVID-19, consumers have been spending more time in apps that offer the convenience of social distance delivery. The average monthly time spent per user in major food delivery apps has continued to increase over the past year.
Major food delivery apps from European publishers saw their average monthly time spent per user on Android jump 51% when comparing the end of Q4 2020 to Q1 2020, ending the year past 23 minutes or more. German food delivery apps in particular saw more time spent, averaging 28 minutes per user each month in 2020 in major apps such as Lieferando and panda food.
In addition to the increase in time spent per month, the region’s top food delivery apps continued to experience high adoption with monthly installs on the rise in early 2021. For example, Uber eatsInstallations topped 2 million in January 2021, 10% more than its monthly installations in March 2020 at the start of the pandemic. As COVID-19 vaccines begin to roll out around the world, some countries have started to lift restrictions on in-person dining at restaurants; However, the continued demand for food delivery apps indicates that consumers may not yet feel comfortable going out. This trend may decline as more people are vaccinated, or it may persist as a permanent change in consumption patterns.
Instacart boom continues in 2021
DoorDash topped major food delivery app competitors in 2019, reaching 32% US facility market share among the top food delivery apps. Its lead continued in 2020 and climbed by 1 point to 33% in the first two months of 2021. Instacart’s market share rose from 5% in 2019 to 12% in 2020, where it is maintained during the first two months of 2021.
The continued success of DoorDash and Instacart suggests that consumers are still interested in apps that can meet multiple needs, delivering food to restaurants as well as grocery stores. These platforms have addressed these changing consumer needs; for example, Instacart has partnered with Walgreens to same day prescription delivery and DoorDash announced that it would be deliver COVID test kits.
For more sensor tower analyzes Store intelligence platform, including key insights into the performance of major food delivery applications in the United States and Europe, as well as other category trends, download the full report in PDF format below: