Top Strategies for User Engagement and Retention Using Mobile Apps

Top Strategies for User Engagement and Retention Using Mobile Apps


One of the most difficult activities involving such vital steps is customer retention on a mobile app. If a user is not retained or engaged, there is no point in creating a mobile app. App retention is called the system to keep users on the app, and this article will give you a better understanding of several ways to prevail. The role of Mobile application development company does not limit itself to creating an application for the customer, but to provide specific policies for it.

The numbers speak for themselves when it comes to how, even after investing several dollars in launching an app, businesses don’t care about retaining customers. At the moment, the ownership rate of a smartphone app is increasing, although the app retention methods are not visible. Choose a company that provides you with the retention advice and strategy as well as Mobile application development services.

Retention rate of mobile application users worldwide from 2012 to 2019 (Source – Statista)

The figures show the customer retention rate of mobile applications from 2012 to 2019 worldwide. According to the Statista report, 32% of users returned to an app last year. This reflects an apparent decrease from 38 percent the previous year. With the cost of growth increasing, to achieve full ROI every business must maintain a budget to enforce application retention policies. So it’s a whole new setting for mobile app development companies.

User retention strategies with mobile application development services

Now let’s take a look at some of the exquisite user retention and engagement techniques.

1. Cohort analysis

This is one of the essential measures to keep app users and retain them for a longer period. From the start, determining the actions of app users will give you a good understanding of the best features of the app and the features that cause them to stop using the app.

This will help you keep them better by comparing the different behaviors of the same group of people over a period of time. For example, you can use historical data to identify obstacles the Sixers face while using the mobile app. Many large application development companies provide this as part of their Mobile application development services.

2. Using push notification

Using a push notification mechanism is the best option to retain users as it is more comfortable and faster information. Whenever necessary, the application should offer push notifications to the user to welcome them to the application platform, provide them with relevant information, respond to surveys, etc.

Even when the customer is not using the app, a push notification can be sent to them. The only thing to consider is that push notifications only attract when sent quickly, and they should be personalized based on the user’s app usage data.

Also, it can be difficult for customers to send too many push notifications, so be sure not to frustrate users with them. Hire a mobile app development company that can develop an attractive push notification system for your app.

3. Rewards system for users

One of the most popular ways to keep customers on the app is to offer discounts and credits to loyal customers. It is good for ecommerce applications which can provide their users with discount coupons, offers, recognition and more to improve the overall interaction with the product and get better income. Another strategy is to improve loyalty and retention by offering customers incentives for current additional signups and referrals.

Many app development companies provide ideas on the rewards system when creating an app.

At the end of the line

Since building a mobile app takes a lot of time and resources, changing the retention curve should be an organization’s top priority when determining the path to success.

Ultimately, a business that can maintain and engage important customers through their smartphone or web app can improve their overall revenue. Until it gains more users, care should be taken to ensure that a dedicated policy and management is provided for user retention. If you are looking for a Mobile application development company with a retention policy, the iCoderz solution is the best option.

The ultimate goal is to turn consumers into long-term customers. A personalized approach to retention and interaction will help organizations get just that and be a part of mobile app development services.

If you want to have such interactive and highly scalable apps for your business for faster user engagement, see our mobile apps manager at ICoderz solutions.

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