the 10 latest UX trends (user experience design)
These days, a website without a neat user experience is like a light bulb without a light. so stay updated on the latest UX trends is crucial!
the user experience, or UX, it’s how we move around a given website and how we perceive it. If the navigation is smooth and attractive, the user will spend more time on the interface, which will help us to position ourselves in Google, but it will also help to meet their needs as a customer, or even to recommend us to more of people. .
But it’s not enough to build a website with the user experience in mind, you also have to keep abreast of trends, which change and evolve along with the needs of our customers.
To prevent those who come to your website from leaving after a few seconds, there are some basic factors to consider such as have an adequate loading speed, because no one likes to wait longer than necessary for a website to load, or minimize 404 errors, which frustrate online visitors. Here are some examples of basic things to consider when creating a user interface.
New trends in UX design
We list the following design trends and explain them very briefly.
In addition to the basics, to refine the user experience on our website, we need to consider which strategies work best at all times.
To help you, we tell you the ten latest trends in UX design.
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# 1 Augmented reality (AR & VR)
Augmented Reality (AR) is no longer limited to gaming. It has spread to other sectors such as online stores, education or travel agencies.
It is a trend that is gaining popularity and presence in all kinds of devices and themes. This tool offers immersive experiences for users and helps to connect very well with the public, improving usability and promoting the memory of the experience.
# 2 Voice user interface
This trend has been with us for quite some time now and everything seems to indicate that voice assistants like Siri or Alexa will stay with us.
Users can interact with the interface while performing daily actions like to cook, drive or work. In addition to improving the user experience, they are a very useful option for people with accessibility issues.
# 3 UX writing
Taking care of the design is as important as take care of the content. If we don’t, we’ll be conveying an impersonal, cold, and unreliable tone that doesn’t benefit us in any way when it comes to connecting with our customers.
It is not a question of saying more, but of saying more with less and build a pleasant user experience, also in words, through shorter posts and straightforward titles that help users know where they are and how you can help them.
# 4 Micro-interactions
Microinteractions are actions such as “As” or “RetweetWhich are done with a click.
They promote interaction between the user and the application, making it more attractive. Ideally, these small interactions should be differentiating and have animations, sounds or colors that make them more dynamic and encourage tactile satisfaction, increasing the arrival of potential users and promoting a neat and current image.
# 5 AI, automation and machine learning
Curiosity and the use of emotions make users spend more time on apps and websites.
To achieve this effect, almost all development processes apply elements of machine learning and artificial intelligence to their core. The user interface becomes more user-friendly and with a higher degree of customization, as in the case of Netflix or Spotify.
The personalized experiences that are generated are tailored to user needs and keep their interest.
Related article: Top 6 Augmented Reality Frameworks and SDKs for Android and iOS
# 6 minimalist design
We live surrounded by pop-ups, spam, notifications and smartphones full of notifications. Users are saturated with information and therefore, there is a current preference for simpler and tidier designs.
UX design chooses colors, proportions and compositions to create aesthetic and orderly experiences that facilitate usability. Highlighting the best qualities of a product and conveying the right emotions becomes the priority and the offer no longer matters.
# 7 Mobile first
Almost half of all internet requests come from mobiles and the number increases. We use our phones to find the nearest ATM, buy movie tickets or book our next vacation.
That’s why it’s important that the web design doesn’t just look good on the desktop version. Responsive design has become an important UX trendy and is a great way to improve customer interaction.
# 8 Ethical design
Today’s consumer is much more aware. They concerned about product ethics they consume and the way a business sells.
UX focuses on show the ethics of a brand, for example by showing how products are made or services provided.
Today, most aware users want to know one of the first things is not necessarily the price, but the values of the brand.
# 9 realistic 3D elements, unique and absurd 2D illustrations
Visuals are still important, but they are becoming less generic, more elegant and sophisticated.
3D graphics and animations bring the website and app objects to life, which makes it easier for users to grasp concepts quickly.
UX specialists integrate these elements to capture interest and instill brand personality. Complex animations make an even more convincing interface. They push the boundaries between real life and digital experience and are less difficult to integrate than virtual or augmented reality.
Font # 10
Police help prioritize information and give it a more visual meaning. In addition to the user-friendliness aspect, this trend gives a more modern touch.
In 2021, font design takes center stage and becomes part of the design itself, with spectacular large fonts or fonts that occupy a prominent position on the web, giving a new look to websites that implement this resource.
The future of user experience
As we know, the COVID-19 pandemic has affected many sectors, including services. These companies have had to look for new channels and solutions to reach their audience and stay afloat.
One of the tools they have come across is UX design, which helps them connect with the user and sets them apart from the competition, providing much more intuitive accessibility.
It is not only the design of the products that is improved, but also the platforms with a better design. Interactivity and conviviality become an additional product.
👇 UX and UI are often confused with the same thing. This video explains the differences with a practical example:
UX trends respond to a change in the way users relate to the online world. They don’t focus so much on the deals anymore but are looking for something different and that they can connect with on a more personal level.
Depending on our type of user, we will need to implement some trends and not others, to achieve better results and better branding. It is only by taking this into account that you get a really attractive design and experience.
If you are concerned about web usability and are looking for a user experience expert, welcome to Yeeply! We have the best UX professionals who will design an impactful website for your users. If you want to know what we can do for you, Contact us and we will help you.