Spotify offers podcast subscription feature for creators
According to Android Police, Spotify’s rival Apple Podcasts will actually be better for creators. This week, Apple introduced its podcast subscription model. As usual, since this is a first-party Apple service, it’s exclusive to the company’s platforms. The new podcast subscriptions will allow creators to charge listeners a monthly fee for accessing some or all of their content.
However, Spotify has a rival in the works and according to The Wall Street Journal, maybe it’s better than Apple’s implementation. You see, Spotify won’t diminish what content creators do. It’s a pretty drastic way of doing business, but one that could help Spotify.
Spotify plans to roll out its own version of podcast subscriptions next week. As many may know, Apple takes a 15-30% fee from creators who use the App Store to conduct digital transactions. This includes in-app purchases, subscriptions, etc. The company also takes annual fees.
Spotify’s rival Apple Podcasts won’t charge creators any fees
However, Spotify says it won’t charge creators anything if they want to implement subscriptions. Of course, no one knows if it will stay that way. But, leaving the door like this will surely attract many designers.
Spotify already has a large following and many of them already subscribe to the Premium plan. The premium plan offers exclusive podcast content as well as music. Therefore, it would not be unusual for the new service to attract more creators compared to Apple.
The podcast market is heating up and diversifying. Podcasts by nature were free for the longest time, but mostly thanks to Spotify finding exclusive deals that have changed. Now that podcasts are becoming more and more important, the fact that they get paid could fracture the market.
With exclusives, users may find themselves forced to subscribe to multiple services just to hear their favorite content. Spotify has been involved in a lot of stuff lately. The company has a Flag competitor on the way, they reorganized the web layout recently, and more.
Spotify has been around for a while and because of that it has a large following. By announcing that it won’t charge creators a fee, Apple’s podcast subscriptions could be in trouble. App makers are already annoyed that they have to pay Apple and Google fees for their in-app purchases etc. It’s reasonable to assume that podcasters won’t want to do the same.