Rappi Super App | Break through new obstacles
Rappi is a Colombia-based company and prides itself on being the first super app in this region to launch an initial investment of $ 2 million.
The Bogota-based company started operations with an on-demand delivery mobile app that allows users in Latin America to shop and shop for other products and send items through a courier service. Founded in 2015 by Simón Borrero, Sebastian Mejía and Felipe Villamarin, Rappi Super App finds its place in 9 countries and 200 cities.
In 2016, Rappi became part of the Y-Combinator Winter Bundle, garnering much-needed investment. And in April 2018, SoftBank became a major player invest $ 1 billion. This was followed by additional funding of $ 200 million in August 2018.
Rappi is one of the fastest growing companies in this region and its founders were included in the Bloomberg 50 list of 2019, identified as entrepreneurs / leaders responsible for a shakedown in the global business scenario. The founders of Rappi have a new vision, that of keeping the world interested in LATAM region by inaugurating the digital transformation.
Rappi The Super App Services
Rappi offers a multitude of services and a wide range of products for delivery. The mobile app allows users to order groceries, food or drugs from pharmacies, send money or have money withdrawn from an ATM and have it delivered to them. Couriers even carry personal effects such as house keys, packages, wallets, purses, books and more.
Rappi’s user interface has evolved from doing basic deliveries to that of a great app. Customers have several payment options such as cash, debit cards, or credit cards. The app now has an e-commerce platform similar to Walmart, Amazon and Gojek. What has really been their Achilles heel is the lack of customer support.
Customers can order almost anything and get it delivered in 30 minutes for a dollar. The company earns 17% on every retail transaction. The main objective of the Rappi super app is to establish itself in Latin America and make hoi-polloi’s life easier by providing access to the best offers from various companies.
Last year, Rappi had 200,000 independent couriers active on the app, collaborating with more than 250,000 businesses including grocery stores, pet stores, drugstores, kiosks and office supply stores.
Rappi Super App adds Rappi Travel
To improve the status of the super app, Rappi has introduced travel related services. Rappi Travel is a new service that allows users to book and discover travel deals. Rappi has a user-friendly design that allows users to quickly and easily meet all travel-related necessities.
Rappi trip allows you to buy tickets, book a hotel room, travel on weekends hassle-free and they will even notify you when the ticket price to your favorite destination is at its lowest.
Currently Rappi Travel operates in Colombia, Brazil, Mexico and Argentina. They are expected to start their services in other Latin American countries in the near future. They collaborate with several entities such as airlines, hotel chains, car rental companies and other travel related entities.
Rappi Credits help people earn cash back on Rappi Travel promotions. On the other hand, Rappi-Prime members will have the possibility to accumulate and redeem credits accumulated from various programs.
Rappi Super App improving payment options
Rappi is a pioneer offering disruptive and innovative technologies with a variety of payment methods. Aside from cash, credit and debit cards, they added – RappiPay.
RappiPay was introduced in 2019 in partnership with Visa Inc offering prepaid cards “ which were more of a QR-Code-based digital wallet in Mexico, Colombia and Brazil. It was the first of many financial services taken beyond delivery. Rappi then announced a partnership with Banorte in Mexico to modernize digital banking services.
This pandemic has cultivated new means of purchasing and dispensing. Rappi now works with Edenred and has developed an exclusive integration for users of Edenred tickets. Companies that were already affiliated with Edenred will now be part of the Rappi network, which will make it possible to create new sales channels.
Rappi and Edenred have come together for consumers using Edenred’s Tickets to order food online through the super app but pay using the Tickets. This added another feather to Rappi’s cap, thanks to which customers now have new payment options.
Consequently, anyone who has downloaded the application can access this advantage and pay using the tickets developed by Edenred. This alliance generates an increase in transactions and improves the visibility of both Rappi and Edenred.
Breaking New Obstacles – Rappi Turbo
After starting its operations using a delivery model, Rappi has now beefed up its offerings with a delivery module named Turbo. And true to the word, this module seeks to deliver products to consumers in 10 minutes.
The provision of turbo services costs the same as conventional services and is free for RappiPrime users. With this offer, the company seeks to strengthen its delivery vertical in which Uber took decisive action after the merger of Corner shop.
Delivery of purchases in 10 minutes is a commitment to making sure items get delivered even faster than ever. As of now, Turbo operations deliver goods at an average of 9 minutes win customer pleasure 0f. Now, consumers don’t worry that purchases have to be planned well in advance. Users concerned about not having the necessary items will not lose sleep because this new feature has 1500 premium items in their wallet. The app is easy to use and you can get a wide variety of foods and Rappifavor will ensure on-time delivery.
This service is available in Mexico City, Monterrey, Guadalajara and Mérida. The company plans to expand the area of operation and reach hundreds of stores operated with its allies in the first half of 2021.
How Rappi Turbo works
This module is made possible by the fact that the application has different ghost shops and warehouses distributed in key locations in Mexico City, Guadalajara and Mérida.
The products that are part of this service are those that users see as emerging, such as salads-vegetables, soft drinks in hot weather, beer while watching a football game or cheese and ham which is a leisure snack.
Rappi claims that with in-house developed technology and a network of support distribution points in each city, it is possible to have an order ready in three minutes. Ensuring that the delivery is complete as promised is the store’s responsibility. The final stop is the delivery man, who is chosen when the proximity is within 2 km of the delivery address and is ready for the task.
A great app is a one stop solution for finding everything a customer needs. This is made possible by the integration of several services on a single platform.
Logic being, instead of having 10 different applications to facilitate various products and services, integrate it all into one. It’s not just the technology that makes Rappi a huge success. Marketing its offers to the right niche at the right time stands out. They believe in user experience, several campaigns have worked wonderfully for them. Today, Rappi is a brand recognized as Gojek or Grab or WeChat. Choosing the right technology partner, investing in the right kind of marketing strategies, and analyzing business decisions have got them this far. If they continue at this rate, they will soon be able to expand their services beyond LATAM.