Netflix may be looking for a way to limit account sharing

Netflix may be looking for a way to limit account sharing


Netflix now appears to do a small batch test for a new feature that will limit account sharing. This follows several reports via Twitter and other social media, highlighting a new post arriving when logging in. Namely, a message that prompts some users to “Start your own free Netflix today”.

The message is followed by a prompt that informs users that they will need their own account if they don’t live with the account holder. Below there are two options to verify that the user is is or lives with the account owner. These are, of course, via email or text message. Conversely, users can also choose to “check later”.

What would an account sharing limit mean for Netflix users?

Now Netflix has been going back and forth on this issue over the years. In the mid-2010s, for example, the company’s CEO was actively promoting password sharing. Although the aforementioned notice appears to some users when they try to use Netflix, it does not appear to everyone. So this could be a test to see how effective this type of limitation is.

It is also quite easy to continue watching by choosing to check later and continue using the application.

But Netflix could finally take the practice of account sharing seriously. Society has historically bled money at every turn. Getting users outside a home on their own could help curb this.

There is a silver lining it seems

By imposing this type of limit, Netflix would have more to gain – and potentially a better chance for users to get their own accounts instead of sharing. And that seems to be the point here. Netflix, according to a spokesperson, appears to be more concerned with ensuring that people using Netflix accounts are “allowed to do so.” This could mean that it only affects users who do not have the authorization of the account holder to access the account.

After all, account sharing is probably an important part of how Netflix has become such a popular app and streaming service.

At this time, Netflix doesn’t appear to be denying anyone access to its service after serving the new notice. Additionally, the review itself doesn’t appear to be widespread and the post offers a 30-day free trial for those who sign up for their own account.



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