Microsoft plans to reduce the developer share of its game store.
Microsoft will decrease the share of money charged to independent developers who publish computer games to its online store starting in August, the company said Thursday.
Developers will keep 88% of their game revenue, up from 70%. This could make Microsoft’s store more attractive to independent studios than competitors like Valve’s game store, called Steam, which typically starts with a 30% discount. The Epic Games store takes 12 percent.
“We want to make sure we’re competitive in the market,” said Sarah Bond, vice president of Microsoft who leads the gaming ecosystem organization. “Our goal is to have a top revenue share. and truly a leading platform. ”
The share of revenue developers can keep has come under more scrutiny in the tech industry. Google and Apple have faced antitrust questions for 30% fees they charge the developers whose programs appear in their app stores.
Last year, Epic sued Apple and Google separately, claiming to have violated antitrust laws by forcing developers to use their payment systems. Epic had attempted to circumvent the fee by letting customers pay for its Fortnite video game items directly through Epic. This prompted Apple and Google to start Fortnite from their app stores.