Mario Kart Tour surpasses 200 million downloads and $ 200 million in lifetime revenue
Mario Kart Tour of Nintendo surpassed $ 200 million in player spend and 200 million downloads, maintaining its position since its launch as one of the world’s largest mobile racing games, Sensor Tower Store intelligence the data shows.
The hugely popular franchise had a remarkable start to life on mobile, surpassing 100 million downloads and racking up $ 17.8 million in the first 11 days of its official launch on September 25, 2019. It surpassed its first 100 million of dollars in just under six months. , powered by the title’s Gold Pass subscription, available for $ 4.99 per month, which allows players to get more in-game rewards such as gold freebies and access to 200cc races.
In the past year, April 1, 2020 to March 31, 2021, Mario Kart Tour was Nintendo’s second revenue-generating game, racking up $ 92.7 million in revenue globally through the App Store and Google Play. It ranks behind the publisher’s biggest mobile hit to date, Fire Emblem Heroes, who racked up $ 163.4 million during that time, and more Animal Crossing: Pocket Camp, which generated $ 78 million.
The United States has been the most lucrative market for Mario Kart Tour, generating nearly $ 76 million in lifetime revenue, or 37.6% of the total. Japan ranks # 2 with 28% of global player spending, while France ranks # 3 with 7.3%. The App Store accounts for the lion’s share of revenue, with 63.4% of total lifetime revenue. Google Play, meanwhile, accounts for 36.6% of player spending.
When it comes to downloads, the United States again ranks No.1 with 37.4 million downloads, or 18.6% of the total. It is followed by Brazil No. 2 with 9.4% of all downloads and Mexico No. 3 with 7.8%. Google Play leads the download, generating 56.2% of global installs to date. The App Store, meanwhile, represents 43.8%.
Using the Sensor Tower Game taxonomy and Game intelligence products to analyze the genre of mobile racing on a global scale, we can see that Mario Kart Tour ranked 4th in revenue-generating titles in the category from April 1, 2020 to March 31, 2021. The most profitable title was KartRider Rush + of Nexon, which generated around $ 169 million in the past year. QQ Speed of Tencent ranked # 2 with over $ 146 million, while CSR Racing 2 of Zyngadetained NaturalMotion ranked No. 3 with $ 121.5 million. Looking only at the US market, Mario Kart Tour was the # 2 revenue-generating mobile racer during the period, grossing $ 35 million, behind CSR Racing 2, which grossed $ 73.3 million.
Like all other categories, the Racing genre has seen strong growth over the past year. In the United States, racing game revenue from April 1, 2020 to March 31, 2021 increased 24.3% year-over-year to approximately $ 202 million. Without the much-publicized Mario Kart Tour launch during this period, however, overall category downloads fell 13.7% year-on-year to 99 million.
Gap in the market?
Although Mario Kart Tour has not been able to maintain the highs of its big launch, it has maintained a fairly constant revenue stream, generating an average of $ 7.7 million per month globally over the past year. year. The headline is an example of the power of large IP addresses to generate a launch buzz, especially important with the impending changes in IDFA. Meanwhile, lucrative returns in Asia from the powerful KartRider Rush +, Crazy Racing KartRider and QQ Speed, which between them have generated $ 1.5 billion in lifetime revenue, suggest there may be a bigger market potential in the West for the Racing genre that we do. seen to date.
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