Instagram’s ‘branded content marketplace’ and other tools will help influencers
Instagram could be your next income stream depending on Engadget. An Instagram “branded content marketplace”, designer stores and affiliate commerce tools are under development. The announcement originally came from Mark Zuckerberg during a live broadcast with Instagram boss Adam Mosseri.
This is all pretty exciting and makes a smart business decision for the company. There are millions of users on the platform who are making money from their content. By making it easier, Instagram can encourage these users to get the most out of its platform and potentially attract creators from other social media platforms. Plus, it’s safe to assume that the company will get a piece of whatever creators do on the platform.
Instagram’s ‘branded content marketplace’ and other tools can make it easier for creators
Let’s go over each of these upcoming features. The “branded content market” will connect influencers and potential sponsors. This would effectively help new influencers who are in the process of connecting with businesses to monetize their content. It would help these little influencers take off more easily.
Designer stores are an extension of the current store functionality. Companies have been able to sell their products on Instagram for quite some time. Creators could do that too, but having a specific designer store is a better way of doing things. It’s nice to see Instagram giving creators their own share of the social media platform.
Finally, Instagram is looking for a way to give creators the opportunity to make money by promoting products. According to Mark Zuckerberg, the creators “should be able to get a share of the sales of the products they recommend and we should create an affiliate referral market to make all of this happen.”
Zuckerberg is right. There are other affiliate programs that the creators use to make money. However, sometimes it can be difficult to get their followers to leave Instagram and go to another site. The good thing about this “affiliate recommendation marketplace” is that it should be easier for creators to use since it will be integrated with Instagram.
Of course, all of this is still in the testing phase. However, once they go live, it could make things a hundred times easier for creators who want to monetize their content. Best of all, the tools can help small creators gain traction, keep them from getting discouraged. As you may know, being a creator is a difficult thing to do. So any kind of help that these tools can provide will be much appreciated by the creators.