How Mazda is small and rambling in competition with the big automakers
Mazda is a small independent manufacturer that sells a fraction of the cars produced by the world’s largest automakers. And being a small automaker in 2021 isn’t easy.
But the company has managed to carve out a reputation for building cars that are fun to drive and value for money, according to industry experts.
This MX-5 Miata roadster has achieved some sort of iconic status, and it’s one of the best-selling two-seater roadsters of all time.
Mazda also made other cars loved by enthusiasts, like the RX-7.
Mazda has also been somewhat of an innovator in the field of engines. For 50 years she stocked her vehicles with rotary engines – a very unusual engine design. In recent years, it has made strides in improving the efficiency of gasoline engines with its Skyactiv technology.
True, Toyota owns a 5% stake in Mazda, and the two are teaming up for vehicle construction and electric vehicle technology. These types of partnerships are seen as increasingly important now that all automakers are expected by investors, governments and customers. They can also give a small manufacturer like Mazda a chance to survive.