Hogwarts Mystery Increases Player Spending By $ 300 Million In Three Years
The title was officially released on April 25, 2018, and in its first week it had racked up over $ 12 million and 13 million downloads worldwide on the App Store and Google Play. The game took nine months to hit its first $ 100 million, another 16 months to hit the $ 200 million mark in May 2020, and just over 11 months after that to hit the $ 300 million mark.
Best in class
Harry Potter: Hogwarts Mystery’s best year for player spending came in 2018, when it grossed around $ 96 million, thanks to a strong launch quarter in which it racked up around $ 46.7 million. . While revenue fell in 2019 to around $ 74 million, gamer spending increased 28% year-over-year in 2020 to around $ 95 million amid the COVID-19 pandemic and locks. Over the past year, April 26, 2020 through April 25, 2021, Harry Potter: Hogwarts Mystery ranked # 1 in the world for player spend in the Simulation Adventure subgenre with nearly $ 105 million. dollars. It ranks above Animal Crossing: Pocket Camp through Nintendo at # 2 with $ 77.5 million, and Disney Magic Kingdoms through Gameloft at No. 3 with $ 32 million.
Harry Potter: Hogwarts Mystery isn’t the only title to leverage the hugely popular mobile IP address. In September 2020, Zynga released the title Classic Match-3 Harry Potter: puzzles and spells, while in 2019, Niantic, in collaboration with Warner Bros., launched the game Geolocation AR Harry Potter: Wizards Unite. Over the past six months, Harry Potter: Hogwarts Mystery has ranked second among the licensed revenue-generating mobile games, generating around $ 53 million.
The United States has been the most lucrative country for Harry Potter: Hogwarts Mystery, with over $ 156 million in lifetime player spending, or 52% of the total. Germany ranks # 2 with 8.4% of global revenue, while the UK ranks # 3 with 7.8%. The App Store accounts for the majority of gamer spending, at 52.6%, while Google Play accounts for 47.4% of revenue.
As for downloads, the title has garnered nearly 82 million downloads worldwide to date. The United States ranks # 1 again, generating over 16 million installs to date, or roughly 20% of all downloads. Brazil ranks # 2 with 7.6% of installs, while France ranks # 3. Google Play accounts for the majority of downloads, racking up around 58% of all installs, while the App Store accounts for 42 , 3%.
Harry Potter: Hogwarts Mystery continues to be a hit for Jam City, and the surge in revenue it saw in 2020 amid global lockdowns continued through 2021. It is an example of the longevity of the games mobiles backed by regular new content, with March 2021 the title’s fifth best month for player spending, almost three years after its launch. It’s also further proof of the power of IP in attracting a large, engaged mobile audience who are also willing to spend.
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