Google is slashing some App Store fees amid reviews.
Google halves commission on $ 1 million in developer app sales, after a similar move from Apple which aims to appease developers and regulators who accuse companies of abusing their dominance over the smartphone industry.
Google said that from July 1, that would take 15% of the first million dollars developers make from some app sales, up from 30%. Google will still charge 30% after the first million dollars.
Apple last year said it was cutting its App Store commission in half to 15% on companies that earn less than $ 1 million a year in app sales.
Double actions reverse years of resistance by companies to change their commissions on the App Store, which have become important to their growth.
Rivals have stepped up their criticism of the tariffs, saying they are artificially high because the companies have a duopoly over mobile app distribution. Regulators around the world have started investigating the fees as part of larger antitrust investigations, and lawmakers in several states are considering bills that would make it harder for Apple and Google to impose the fees.
Apple has been largely the center of criticism for forcing developers to use its App Store to reach iPhone users. Google’s Android software allows users to download apps outside of its flagship app store, called the Play Store. Yet Android is the dominant smartphone operating system in the world, underpinning about 85% of the world’s smartphones, according to IDC, a market research company.
Google said its change would cut App Store fees in half for 99% of Android developers. But if Apple and Google stocks have earned them positive headlines, they are likely to have little impact on company results, as most of their app store revenue comes from large developers.
Apple’s new policy, for example, will affect around 98% of companies that pay a commission to Apple, but those developers made up less than 5% of App Store revenue last year, according to Sensor Tower estimates. an application analysis company.