Google gives more control over personalized ads in Android

Google gives more control over personalized ads in Android


Google wants to allow users to have more control over personalized ads with easy opt-out. After much criticism of Google’s privacy procedures on Android, the company has invested heavily in improving Android’s privacy capabilities.

Google released a ad which outlines the new changes that will begin at the end of 2021. Google previously invented the Advertising ID to allow developers to make money from ads and gives users the control to turn off ads at any time.

According to the new developer rules, “When a user opt-out of interest-based advertising or ad personalization, the ad ID will not be available. You will receive a string of zeros in place of the identifier.

Google will notify developers when a user wishes to opt out of personalized ads. Previously, the ad ID was visible to developers, which could affect user privacy. But according to the new rules, “any attempt to access the identifier will receive a string of zeros instead of the identifier”.

Of course, Google hasn’t forgotten about the developers. The company has promised to develop an alternative solution for what it calls “essential use cases.” These cases could be the analysis and prevention of fraud.

Apps that will run on Android 12 are at the forefront of complying with these new rules. Next year, all apps in the Play Store are expected to follow this procedure for the release of the app. You can access the opt-out options through the Settings menu through Apps, then Google, then Ads.

Google makes it easy to turn off personalized ads for users

Discussions about privacy in Android have always been a controversial topic between Google and users. Google claims to have always protected the privacy of its users. Users, on the other hand, believe that Google and apps are violating their privacy.

What makes users pessimistic about Google is that the company has a poor track record when it comes to protecting user privacy. In the last case, it was revealed that Google illegally collects location data from users. Additionally, the company has deliberately made it more complicated and vague to turn off location tracking on Android.

Google’s move comes after Apple turned off default access to user data for developers. Under Apple’s new rules, developers must obtain user permission to access their data. Well, it looks like Google is doing a similar process on Android.

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