Facebook Workplace reaches 7 million paying subscribers
Facebook CEO Mark Zuckerberg in 2017.
Facebook announced Tuesday that its Workplace business communications software has now reached 7 million paid subscribers, up 40% from last May’s 5 million figure.
Workplace is enterprise software that companies can use as an internal social network to communicate with their employees. The service was launched in 2016 and has companies such as Spotify and Starbucks among its clients.
The workplace is well behind its best rivals. Microsoft last month ad that its Teams product now has more than 145 million daily active users, up more than 93% from the 75 million in April 2020. Soft no longer breaks out user figures, but the company claims 12 million daily active users in September 2019, the last time he reported this statistic, and his number of paying customers increased by almost 42%, from 110,000 in March 2020 to 156,000 in March 2021, the company announced.
It also doesn’t matter to the company’s bottom line. Facebook has not broken down Workplace’s contribution to its revenue, but the service is accounted for alongside its Oculus and Portal hardware devices under the “Other” label in its financial results. During the first quarter 2021, “Others” accounted for about 2.8% of Facebook’s revenue, with the rest coming entirely from advertising.
“We built Workplace as an internal version of Facebook to run our own business, and it’s been so helpful we’ve started letting other organizations use it as well,” said Mark Zuckerberg, CEO of Facebook. in a post on Facebook Tuesday.
Workplace vice president Julien Codorniou told CNBC his unit’s ambition is to democratize enterprise computer software to the billions of Facebook users. The idea is to do this by creating services that use the same features that people already know from mainstream Facebook apps.
“A lot of people had never had access to IT before because it was too complicated or too expensive,” Codorniou said. “You could take my mom and put her in the workplace and she would figure out how to use it right away.”
Facebook also announced a number of new features for Workplace on Tuesday. This includes a new live question-and-answer experience, integration with Google’s Microsoft 365 and G Suite calendar apps, and a number of new diversity features, including different skin tones for emoji and a feature that allows users to show colleagues the correct way to pronounce Name.