Do you want iOS-like app tracking transparency on Android?
Credit: Robert Triggs / Android Authority
Apple just released iOS 14.5 with a very controversial privacy feature – Transparency of application monitoring. For those of you unfamiliar with it, the feature gives iPhone users a lot more control over how apps follow them on the web and apps from other companies.
Each app that requests tracking data will appear in a dedicated tracking menu. This will give iPhone users the choice to turn tracking permissions on or off for individual apps. If users turn off app tracking, Apple will revoke the app’s access to its Identifier for Advertisers (IDFA). This will prevent the app from sharing user activity data with third parties for targeting advertising purposes.
There will also be a pop-up window that will appear when users open an app that follows them (see image above).
The end goal is to give users the ability to make more informed choices about the apps they use and the permissions they grant to those apps. It will also help eliminate unnecessary advertisements that users see on the web. Facebook, for example, embeds code in millions of apps to collect data and target ads to people.
However, the anti-app tracking feature can also reduce the number of personalized ads that some people find useful.
Google is also rumor work on a less stringent version of this policy. But given that it makes over $ 100 billion a year helping partners target ads to Android users, we don’t know if the company will ever take as strict an approach as Apple. The implementation of the Cupertino company is so strict that if the developers do not comply, their applications can be started from the App Store.
With all of that in mind, would you like Android to also implement a similar app tracking transparency feature? Take our survey above and give us your feedback in the comments section below.