Amazon Prime Day is June 21 and June 22
An Amazon distribution center in Frankenthal, Germany.
Thorsten Wagner | Bloomberg | Getty Images
The company announced on Wednesday that this year’s Prime Day will take place on June 21-22. Members of Amazon’s Prime membership program will have access to “over 2 million deals” across categories, Prime vice president Jamil Ghani said at a press event on Tuesday.
Prime Day, which started in 2015, usually takes place in July. The rebate celebration is in part designed to attract new Prime subscribers, to promote Amazon’s products and services, and to drive sales during a normally slower buying period.
Last year the company was forced to delay Prime Day until mid-October due to the uncertainty associated with the pandemic and the constraints on its execution and logistical capacity. Amazon postpones Prime Day this year in India and Canada due to the worsening spread of Covid-19 in these countries.
Amazon previously confirmed Prime Day would be held in June, but he did not release a kickoff date. Bloomberg reported last month that Amazon would choose June 21 and 22 as the prime day dates this year, citing notifications sent to employees.
CFO Brian Olsavsky said on Amazon’s latest earnings conference call that the company will host Prime Day a month earlier this year because July is typically a busy holiday season. Analysts told CNBC that a first day of June could potentially help soften year-over-year comparisons with its activities during last spring’s lockdowns.
Amazon forecast second-quarter revenue to be between $ 110 billion and $ 116 billion, which was above Wall Street’s $ 108.6 billion forecast and involves a bump from Prime Day.