A longer Snap Ads and TikTok Audience network

We’re back with another mobile video monthly, where we discuss video changes and trends in the mobile app space. This could be news about ASO, UA, or other ways video can be exploited by developers and publishers.

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TikTok Prepares Native Audience Network – September 3

Follow all the footsteps of other major ad networks (including Snapchat more recently), TikTok conducts beta testing in East Asia a native audience network.

Such a network would allow you to target users using other apps and games, besides TikTok.

While TikTok currently supports various ad formats, we can imagine that ad creatives for this audience network would be either 9:16 portrait or 16: 9 landscape (so the user experience is better for people playing in vertical or horizontal mode).

Instant ads up to 3 minutes and optimization for 15 seconds of video viewing – September 24

Snapchat has announced a few different updates on the advertising side.

Instant ads are no longer limited to just 10 seconds, which is a pretty big change. While nothing else changes, advertisers can now run ads for 180 seconds. This is great news because it will give more creative flexibility to advertisers and agencies like us. Moreover, you no longer need a different creation of Instagram stories (15 seconds maximum).

Something else Snapchat has introduced is a new auction option where the goal is to optimize 15 second video views. You can use these goal-based auctions to maximize engagement.

Snap also now allows interaction (swipe up) over six seconds of non-skippable videos.

Did we miss some big mobile video related news for March? If so, let us know in the comments!

The Apptamin team

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The Apptamin team

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