If you have spent time anywhere on the internet, you will undoubtedly have noticed the power TikTok has regarding social media influencers. Many people today seek their moment in the spotlight, with viral success resulting in mass viewership. You may be wondering how to create a viral post and whether it’s a good way of getting traction for your business. Have you considered leveraging TikTok to attract leads for your company?
Today, I demystify TikTok for business and share some misconceptions about the platform. I explore why short-form video is becoming an increasingly helpful marketing tool and how you can contribute to the TikTok university movement. I reveal the benefits of video content that have been evident in my business and tips on creating TikTok content. I also explain why engagement is more important than going viral and outline how you can create content for use across various social media platforms.
“Are there some micro-lessons that you can create that would be of value to a target audience that you could find on TikTok?” – Melinda Emerson
Listen to the podcast below:
This week on SmallBizChat Podcast:
- My misconceptions about TikTok
- Why short-form video is an effective marketing tool
- The TikTok university concept
- The benefits of video content for my business
- Tips for creating TikTok content
- Why engagement is more critical than going viral
- How to create content you can repurpose for use on other platforms
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The post The SmallBizChat Podcast: Demystifying TikTok appeared first on Succeed As Your Own Boss.