YouTube videos can add value for your customers, promote products and services, or position your brand as an industry leader. Before you can realize all these benefits, you need you get more eyes on your content. Here’s a guide to increasing YouTube video views.
What is Counted as a View on YouTube?
YouTube counts views as any instance where a video is played for at least 30 seconds and the user initiated the video playing. This includes videos played on YouTube and those that are embedded on other sites, as long as the viewer actively presses play or follows a link to the video. And with enough views, you can start exploring more YouTube channel business ideas.
How Many Views is Good for a YouTube Video?
The amount of YouTube views that is considered successful varies based on your goals and how large your following is. Many new YouTube videos just get a couple hundred views, and the top videos get billions of views. So, how much do YouTubers make is the next obvious question? You may need 20,000 views or more to make money from your content, but there are other requirements. But at the end of the day, you need to grow your views. If you want to get more engagement on YouTube, views can be increased using the methods below.
20 Ways to Get YouTube Views and Grow Your Channel
If you want to add a YouTube channel to your small business marketing mix, adding more subscribers and views can improve your chances of success. Use these tips to get more eyes on your YouTube content.
1. Optimize Video Titles
Titles are often the first thing your YouTube audience notices about your video content. A good title should accurately describe the content, while grabbing the attention of potential viewers.
2. Share Videos on Social Media
If you already have a developed social media presence, link to your videos and grow a following to get more engagement on YouTube. Some social media platforms, like Facebook, prioritize native video content. To leverage these social media channels, create native videos that tease and link to your YouTube content.
3. Optimize the Description of Your YouTube Videos
Each YouTube video includes a description that should accurately explain the content to YouTube users. Include relevant keywords to direct viewers using the YouTube search engine. Target keywords can also help your content appear as a next video after other popular content.
4. List Related Videos in Descriptions
Once you get viewers on one video, encourage them to stick around and watch even more. Choose titles that are similar to the original video’s topic and include links in the description.
5. Learn YouTube SEO
The YouTube platform is one of the world’s top search engines. To appear higher in search results, research keywords and include them in titles, tags, categories, and descriptions. You may also want to look into the YouTube algorithm, as it changes periodically to prioritize specific types of content.
6 Create a Custom Thumbnail for Your YouTube Channel
When viewers search for a topic on YouTube or scroll their home page, they’ll generally see just a title and thumbnail of each video. Create custom thumbnails to draw the eye and encourage users to click your content over others.
7. Build Views Organically
There are some services that sell YouTube views to artificially inflate numbers. However, high quality views from real users benefit YouTube channels more, since they build actual engagement that improves search visibility over time.
8. Utilize YouTube Analytics
YouTube analytics show which videos are most popular and when you get the most interaction. Use this information to improve future content.
9. Create a ‘Most Viewed’ Section
Once someone views a popular video from your channel, they may be more likely to watch even more content. A ‘most viewed’ section should include all your popular videos to draw even more views.
10. Embed Videos on Your Website
Embedded videos also count toward your views, so include them on your site to leverage that traffic. Make videos embeddable so others can add them to blog posts and online content too.
11. Research Popular Videos in Your Niche
Once a video plays, YouTube suggests more videos that are similar. Don’t create the same video, but looking at other video creators can give you general ideas that are likely to appear in results.
12. Create Playlists
Playlists are collections of similar videos that play back-to-back. Sort your content to encourage people to watch other videos after completing one full video.
13. Add Relevant Cards in Videos
Cards are pop-ups that appear during videos. Include links to relevant videos so viewers can easily find more content.
14. Create Custom End Screens
An end screen appears after videos and can include multiple links. This is a perfect spot to add your most viewed videos or other relevant content.
15. Respond to Comments
YouTube prioritizes videos from content creators that have lots of engagement. Responding to comments makes users feel like part of a community and can encourage even more engagement.
16. Encourage Users to Engage with Your Content
Additionally, include a call to action at the end of each video to promote your YouTube channel and encourage other engagement. Simply remind them to like, subscribe, comment, or leave a “thumbs up.” Subscribing or turning on notifications can help you gain more views on each new video you post.
17. Include Other People’s Content in Videos
Some videos may include photos, video content, or commentary from other users. Get their permission first. Then let them know when your content posts so they can promote it on their own social networks.
18. Partner with Popular Influencers or Brands
You can also increase your audience by promoting products or creating video series that include other creators. These creators and brands are more likely to share your content.
19. Draw Viewers in Right Away
YouTube doesn’t require viewers to watch an entire video to count it as a view. But they do need to stick around for at least 30 seconds. So use that time to explain exactly what is in the rest of the video and draw viewers in.
20. Create a Contest
Once you incentivize people to watch your first video, they’re more likely to subscribe and watch even more. Promote your YouTube channel with a giveaway for people who watch or engage with your content.
This article, “How to Get YouTube Views” was first published on Small Business Trends