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    The Complete Guide to Social Media Video Specs in 2023

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    • Tips & tricksPhoto of YouTube Shorts Monetization Guide [How Much Can You Make?]
      admin5 mins ago
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      YouTube Shorts Monetization Guide [How Much Can You Make?]

      Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts. If you’re looking for a more…

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    • Tips & tricksPhoto of Social Media Benchmarks: Q3 2023 [Data & Tips]
      admin19 hours ago
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      Social Media Benchmarks: Q3 2023 [Data & Tips]

      How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes…

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    • Tips & tricksPhoto of Instagram Analytics Explained (Definitions, Tips, and Tools)
      admin2 days ago
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      Instagram Analytics Explained (Definitions, Tips, and Tools)

      Instagram analytics are the foundation of any strong Instagram strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram (and what’s not) and inspire some ideas for new strategies you might want to try. Instagram has 1.39 billion users who spend an average of 11.7 hours using the app per month. Nearly two-thirds (62.3%) of them use the app to follow or…

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    • Tips & tricksPhoto of 2023 Average Engagement Rates for 13 Industries [STATS]
      admin2 days ago
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      2023 Average Engagement Rates for 13 Industries [STATS]

      So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw…

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